Building a skincare brand
around easier buying and
stronger product storytelling.
We partnered with Pure. to create a more distinctive consumer brand and ecommerce experience — bringing together brand application, creative direction, UX and digital commerce to make products easier to understand, discover and buy.
Beauty / Skincare
E-commerce Development · Creative Design · Brand Application · Content Direction
E-commerce + Creative
A clearer brand. A better shopping experience. A stronger platform for growth.
Pure. needed more than a visually attractive online store. The brand had to explain its products clearly, create confidence quickly and work consistently across ecommerce, social content and campaign activity.
We created a connected system designed around product discovery, mobile shopping and repeatable creative execution.
Clearer
Product positioning and navigation
Stronger
Mobile shopping experience
More consistent
Brand application across ecommerce and campaigns
Good products, but a fragmented customer experience.
Pure. had a growing product range and clear ambition, but the digital experience did not make buying as simple as it needed to be. Key challenges included:
The opportunity was not simply to redesign the store. It was to create a stronger connection between brand, product and purchase.
Make the brand easier to understand — and the products easier to buy.
The project needed to:
Start with the customer journey.
Five stages took the project from the existing store to a flexible, reusable ecommerce and creative system.
Understand
We reviewed:
- Product range
- Existing store
- Customer journey
- Competitor experiences
- Mobile behaviour
- Marketing requirements
Structure
We simplified:
- Navigation
- Product categories
- Collection structure
- Product-page hierarchy
- Campaign destinations
Design
We developed:
- Ecommerce visual direction
- Product-page layouts
- Collection pages
- Mobile states
- Promotional modules
- Campaign creative system
Build
We translated the approved experience into a flexible store with reusable content components.
Refine
We reviewed product discovery, mobile usability and key conversion moments before launch.
One connected ecommerce and creative system.
Ecommerce, creative and content were planned together so the store, the product story and every campaign feel like one brand.
Defined how products, collections and content should support the customer journey.
Built a flexible, responsive storefront designed around ongoing product management.
Product pages designed to answer the questions customers actually have.
Instead of treating the product page as a catalogue entry, we structured it around the buying decision. The experience prioritised:
The goal was to remove uncertainty without overloading the page.
A simpler path through the range.
As the catalogue grew, clearer product discovery became increasingly important. We improved:
This helped customers move from “What do I need?” to “This is the right product for me.” with fewer unnecessary steps.
Designed around the screen customers use most.
Mobile was treated as a primary shopping experience rather than a reduced desktop version. We focused on:
The result was a more focused experience for customers browsing and buying on smaller screens.
One visual idea across web, social and campaigns.
The new system extended beyond ecommerce. We created a flexible creative language for:
This reduced the need to reinvent the look for every campaign.
From product catalogue to connected brand experience.
Before
After
A stronger foundation for ecommerce growth.
The result was a more coherent system across:
Brand → Product → Store → Campaign
A closer look at the work.
More than one discipline.
E-commerce Development → Creative Design → Meta Ads → Social Media Management → Video Production
The project worked because ecommerce, creative and content were considered as one connected customer experience rather than separate pieces of work.
Explore the thinking behind the work.
Elevate
Building a stronger acquisition system around SEO, paid media and clearer landing experiences.
Let’s build an ecommerce experience
around how people actually buy.
Whether you are launching a new store, improving an existing one or trying to connect creative and performance more effectively, tell us what you are working towards.