Repositioning a growing
consultancy for its next stage.
We partnered with Northfield Consulting to create a stronger, more distinctive brand and a high-performing website that better reflects their expertise and supports future growth.
Professional Services
Brand Strategy · Brand Identity · Website Design & Development · SEO
Rebrand + Website
UK
A clearer brand. A stronger digital experience. A platform for future growth.
Northfield Consulting came to us at a point of change. The business had grown significantly, but its existing brand and website no longer reflected the expertise, ambition or calibre of the clients it works with.
We worked across brand strategy, identity, website design and development to create a more distinctive, modern and scalable platform built around their long-term business objectives.
Clearer
positioning and service proposition
Simpler
route from first visit to enquiry
Scalable
platform for future content and marketing
An established business with an outdated brand and digital presence.
Northfield had reached a point where its reputation had outgrown its brand. The existing brand and website no longer reflected the quality of the firm’s work or the direction of the business, and created several challenges:
The challenge was not simply to redesign the website. It was to reposition the business more clearly, simplify how services were presented and create a stronger route from first visit to enquiry.
A more distinctive brand and a high-performing website experience.
Success meant creating a brand and digital experience that felt more confident, made the offer easier to understand and gave the business a stronger foundation for growth.
Strategy before execution.
We took a structured, collaborative approach to understand the business, define the strategy and build a brand and website that supports long-term growth.
Understand
We reviewed:
- Business model
- Audience
- Competitors
- Current website performance
Define
We established:
- Positioning
- Content structure
- User journeys
- Creative direction
Create
We developed:
- Brand identity
- Website design
- Supporting brand assets
Refine
We tested and adjusted around:
- Stakeholder feedback
- Devices and accessibility
- Performance
- Conversion
A connected set of services.
Brand, design, development and SEO worked together to create a consistent and effective system across every touchpoint.
A modern brand built
for what comes next.
We created a clean, confident and sophisticated brand identity that reflects Northfield’s expertise and forward-thinking approach.
The visual system works across digital, print and day-to-day communications, giving the team a consistent and distinctive brand to build on.
A digital experience built
around clarity and conversion.
We reorganised the website around the questions clients actually ask, replacing the previous internal structure with a clearer service-led journey.
The site highlights Northfield’s expertise and gives potential clients a clearer route to enquiry. It is fully responsive, built with SEO foundations and designed for easy content management.
From an outdated presence to a modern, professional brand.
Before
After
A stronger foundation for long-term growth.
The new brand and website have given Northfield a clearer position in the market, a stronger digital presence and a more effective route to new business. The platform is designed to support future content, SEO and marketing activity as the business continues to grow.
“[Client quote — add only a genuine testimonial, then show this section.]”
[Name]
[Role], Northfield Consulting
A closer look at the work.
More than one discipline.
Branding → Website Design & Development → SEO → Creative Design
The project worked because strategy, identity, digital experience and marketing were developed as one connected system rather than separate handovers.
Explore the thinking behind the work.
Pure.
Building an ecommerce experience around easier buying.
Let’s build what comes next.
Whether you need to reposition a brand, redesign a digital experience, improve acquisition or create something completely new, tell us where you are and where you want to go.