Build a brand
people remember.
We create brands with a clear position, distinctive identity and consistent voice — built to work across websites, campaigns, content and every place your customers meet you.
Your brand should make
the business easier to
understand — and harder
to forget.
Whether you’re launching something new, repositioning an established business or bringing consistency to a brand that has grown without a clear system, we help turn business strategy into an identity people can recognise and connect with.
We combine strategic thinking with creative execution, so the brand works beyond the logo.
Branding built around
the whole business.
From strategy and positioning to visual identity and rollout, we create brands with a clear purpose — designed to work in the real world, not just on a presentation slide.
Brand Strategy
Clarify what your brand stands for, who it needs to reach and where it should sit in the market.
Positioning
Audience
Differentiation
Brand proposition
Brand Identity
Create a distinctive and flexible visual system that makes your business recognisable.
Logo
Typography
Colour
Visual language
Image direction
Messaging & Tone of Voice
Define how your business talks about itself and communicates with customers.
Core messaging
Value proposition
Tone of voice
Taglines
Rebranding
Evolve an existing brand when the business has outgrown what it currently represents.
Brand audit
Repositioning
Identity refresh
Full rebrand
Brand Guidelines
Give your team a practical system for using the brand consistently.
Visual standards
Messaging principles
Digital applications
Templates
Brand Rollout
Take the identity beyond the guidelines and apply it across the customer experience.
Website
Social
Campaigns
Presentations
Video
Marketing materials
Strategy first.
Creativity with a reason.
Good branding is not about making a company look different for the sake of it.
We look at the business, audience and competitive landscape first. That gives the creative work direction and helps us build a brand that reflects both where you are now and where you’re going next.
Want to understand our approach in more detail?
Brands built for the next stage.
Northfield Consulting
From traditional consultancy to confident modern brand.
Northfield had grown beyond its original positioning, but the identity still felt small, traditional and inconsistent.
Brand strategy / Positioning / Visual identity / Website direction
A clearer, more confident brand system designed to support national growth and higher-value client relationships.
Pure.
A clean identity for a modern skincare brand.
A new direct-to-consumer skincare company needed a distinctive identity that could work across packaging, ecommerce and social content.
Brand positioning / Naming direction / Identity / Packaging / Digital design
A restrained, recognisable system designed to feel credible, contemporary and adaptable across product ranges.
Elevate
Repositioning a growing technology business.
Elevate’s offer had expanded, but the existing brand no longer communicated the scale or sophistication of the business.
Repositioning / Messaging / Brand identity / Digital rollout
A more focused proposition and flexible identity designed for enterprise audiences, sales materials and digital channels.
A brand is only
useful if it works
everywhere.
We help you apply your brand across the channels your customers use — from websites and campaigns to content and video.
Website
Turn the brand into a distinctive digital experience.
Campaigns
Create a consistent creative language across advertising and marketing.
Social & Content
Build recognition through repeated, coherent brand expression.
Video
Bring the identity to life through motion, storytelling and content.
Clear process.
No unnecessary layers.
Understand
Your business, audience, market and ambitions.
Define
Positioning, messaging and creative direction.
Create
Identity, visual system and key applications.
Launch
Guidelines, rollout and support across your digital channels.
Branding that connects
to everything that
comes next.
Strategic
We design around business and audience objectives, not personal preference.
Connected
The same team can carry the identity into websites, marketing, social and video.
Practical
We create systems your team can actually use rather than presentations that only look good in a pitch.
Built to grow
The identity is designed with future channels, audiences and applications in mind.
Thinking about a new brand or rebrand?
Our guide explains the strategic decisions behind positioning, identity, messaging, consistency and rollout.
Do you work with new brands and established businesses?
Yes. We work on new brand creation, brand refreshes, repositioning and full rebrands.
Can you handle both strategy and visual identity?
Yes. We can take a project from positioning and messaging through to identity, guidelines and rollout.
Can you also build the website after the branding?
Yes. Branding can flow directly into Website Design & Development, helping maintain consistency from strategy through to the finished digital experience.
How much does a branding project cost?
Scope varies considerably depending on whether you need a focused identity project or a wider strategic rebrand. Once we understand the objectives and deliverables, we can recommend the right level of investment.
Building something new — or ready to move beyond the brand you have?
We’ll help you create a clearer position, stronger identity and brand system built around where your business is going.